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New England Invitational Tournament

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Prudential Northeast Sled Hockey League

Maine Sled Hockey

Maine Black Bears Sled Hockey Program

2004/2005 Season Accomplishments

On-Ice

· Participated in Tournaments in Dallas, Michigan, New York, and Westfield, MA.

· Participated in the Inaugural USA Disabled Hockey Festival

· Finished the season with a record of 8-7-3

· Hosted the 2005 New England Invitational Tournament

· Skated in 3 Boston Bruins Alumni Exhibition games

· Skated an Exhibition Game at the 2005 New England Hockey Festival

· Conducted 5 Outreach Clinics

· Bruins Players supported the development of the Maine Black Bears Team, The Bangor Parks & Recreation Team, the New Hampshire Wildcats, the Connecticut Wolf Pack, and the emerging Burlington, Vermont Team

· Bruins Players supported the Mass Hospital School Junior Chariots Team

· Held 15 Team Practices

Organizational Development

· Completed Major Partnership agreements with Amtrak, Ford Motor Company, and Verizon Wireless

· Implemented Supporting Partnership Agreements with De Niro Construction, Gray Consulting LLC, Family Ice Center, Mass Department of Conservation and Recreation, and Northeast Passage

· Established the New England Bruins as a Not-For-Profit Corporation domiciled in the State of Maine

· Developed and formally accepted Organizational Bylaws and Board of Directors

· Filed for IRS 501c3 Tax-Exempt Status

· Acquired New England Bruins Tax-Id

· Established New England Bruins bank account

· Developed organizational strategic alliance with New England Wheelchair Athletic Association

· Acquired second uniform and game socks

Marketing Communications

· Launched www.newenglandbruins.com in Dec. 04 and have achieved top results for “sled hockey” in the Google search engine (project 80 thousand annual sponsor logo page impressions)

· Aired 2 television news segments on WWLP Ch 22, Springfield, MA. (total 90 thousand household impressions)

· Aired 1 radio segment on WLOB, Portland, ME (3,600 impressions)

· Placed 9 feature stories in newspapers and websites:

Ø 1 in New England Sports Insider (5,000 impressions)

Ø 1 in Scarborough Leader (8,500 impressions)

Ø 3 in Westbrook American Journal (total 22,800 impressions)

Ø 3 Seacoast Online (525 thousand total impressions)

Ø 1 in BostonBruins.com (165 thousand impressions)

· Placed Bruins and Sponsor Banners at the following events:

Ø Tournaments in Dallas, Michigan, New York, and Westfield, MA.

Ø Three Boston Bruins Alumni Exhibition games

Ø Exhibition Game at the 2005 New England Hockey Festival

Ø Five Outreach Clinics

· Placed Sponsor Marks in New England Invitational Tournament Program Book

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